Abu Dhabi Design Week is all about pointing visitors and designers in the right direction if they want to see the best contemporary art and design.

This brand identity does exactly that: physically, metaphorically, locally, and globally. The design system is built around directional arrows, serving as both a pointing device and an integral part of the wordmark. The black and yellow color palette ensures the highest visibility and impact, even from a distance. The result? An intuitive identity that leads the way to the best design in the region.