Samsung Galaxy Note

#DoBiggerThings Billboard

For the launch of the Galaxy Note8, this integrated campaign inspired customers to #DoBiggerThings by envisioning their future achievements displayed on one of the largest billboards in the UAE.

Using the Note8, a team of artists transformed written aspirations into personalized portraits, which were shared on social media and then showcased on our billboard in different phases for everyone to see.

Finally, the stories of selected participants were highlighted as they took steps toward realizing their dreams with the Note8.

INTEGRATED CAMPAIGN → Creative Direction | Concept | Art Direction