Line Live is an app where users can broadcast themselves 24/7. Their content is sometimes quite extreme and crazy.

For its launch in Saudi Arabia, we faced a major challenge: the country’s strict censorship on our initial campaign films. After several failed attempts to publish our ads, we flipped the script. Instead of fighting it, what if we could embrace censorship by actually censoring our own ads? And so, the Line Live Censored Ads were born—and finally, live!