Affinity Foundation
The Community Cat
Since the Affinity Foundation was established in 1987, it has been promoting the benefits of pets in society.
There’s a common misbelief that cats are cold, distant, and not social. To prove otherwise, on World Social Media Day, we gave Pedrito —a rescue cat— a very special job: he became the first-ever Cat Community Manager: The Community Cat.
Through a Facebook Live event, Pedrito took over the Affinity Foundation’s Facebook profile and engaged with audiences, answering questions and proving that cats can be just as social as their human companions.
SOCIAL MEDIA EVENT → Creative Direction, Concept | Art Direction | Film Editing & Motion Graphics