What if the world’s most iconic artworks felt more at home in your living room than in a museum?

In a surreal, cinematic film, personified masterpieces escape their frames and begin a journey through the city. They drift through museum walls, hail taxis, avoid paparazzi, and fool security guards before seamlessly crossing into the homes of Samsung The Frame TV owners.

Because with The Frame, you don’t go to admire art. Art comes home.