Aligning with the UAE’s vision to establish the first colony on Mars by 2117, this digital replica of the UAE’s mission to Mars creates a fully immersive metaverse experience —from launch to landing, to settlement, and beyond—for everyone who will not be around in the next century to live it for themselves.

A future-proof brand identity and a dynamic design system were developed to build worlds, inspire storytelling, and foster community. The result is a virtual world where the unity of humanity rises above all.